BRIAN GAREAU, INC.
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“Outside – In” Lessons Learned on Building Trust

2/18/2013

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One of my clients recently expressed concern regarding an employee survey low score result on trust.  Their organization had grown quickly; they now had many full-time and part-time employees, and continued to go through lots of change.  After some discussion, we concluded it was wise to focus their attention on building trust.

We know trust is the foundation or glue that holds positive relations together.  Relationships at work (i.e., co-worker, peer, boss, customer, supplier) and in life (i.e., family, friends, neighbors) depend on it.  Simply put - trust matters.  Need additional proof:
  • One significant catalyst and driver to help improve employee engagement is to cultivate a culture of trust and respect. (The Conference Board)
  • Just 48% of workers worldwide, trust their leaders and half of all employees who distrust senior management are seriously considering leaving their organization. (Kenexa HPI)
  • “When trust goes up - speed will also go up and costs will go down.” (Covey)      

So, now the classic question - how do we build trust?  I recommend we first look ‘outside’ of the workplace and then apply what we learn ‘inside’.  Here’s a practical five-step exercise I use with clients.  It can be done individually as well as modified for a group or team.  

Step 1.  Think of people ‘outside’ of work that you trust.  It may be a family member, friend, neighbor, church leader, doctor, or mechanic.  Remember, think of only people ‘outside’ of work.

Step 2.
  Make a quick list of behaviors, characteristics, traits of the people you thought of in Step 1.  What would they always do for you?  How would they do “it”?  What would they never do for you?

Step 3.  Review this list of behaviors, characteristics, traits. How many apply inside the workplace? My experience is most do –it’s just a different setting.  Behaviors like:  keeps promises; really listens; non-judgmental; gives good advice; shows genuine interest in me; and keeps confidentiality are critical for trust – both outside and inside of the work environment.    

Step 4.  Circle two to three items on the list that you or your team believes are currently done consistently and well in the relationship.   It is important not to forget these.  Now, highlight one to two items on the list that need some attention.  If these specific behaviors improved then so would trust.

Step 5.  Build consensus on specific examples of the one to two improvement behaviors.  The more clarity provided - the better.  For example, we “really listen” when we turn off and away from all electronic devices and distractions when listening to someone else.

Lack of trust always prevents us from consistently giving our best – to an organization, a team, a cause, and/or an individual.  Building or mending trust requires behavior change and replication of some lessons learned from the “outside – in.”
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An Investment or Expense?

2/5/2013

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A colleague of mine recently challenged us with the question – are engagement surveys necessary?  He went on to say, “there has been a lot of time, effort and resources spent on measuring and evaluating engagement.”  Here was my response with a few additional details.

In my opinion engagement surveys are not necessary --- “IF”: a) your organization has created a culture where there is on-going formal and informal listening and responding to employee opinions and concerns (last I knew Southwest Airlines did not do formal all employee surveys); b) your business metrics are all excellent.  Please remember both the people “related” metrics (recruiting, acceptance rate, attrition, attendance, safety, etc.) and people “enabled” metrics (quality, customer service, cost, innovation, etc.); c) your organization consistently handles change well; and d) leaders truly believe they consistently a getting the maximum commitment, effort, and loyalty from the workforce.

Also, I do not believe measuring and evaluating employee engagement has to consume lots of resources.  Survey length can be very short.  All data can be captured electronically. Reports can be minimized. Detailed analysis can be replaced with genuine feedback sessions with employees.  Organizations are in the driver’s seat and make these choices with their employee opinion strategy.  But, effective employee engagement surveys must always include timely feedback, action planning, and execution of the action plan.

Furthermore, there are many informal ways to keep your finger on the employee engagement “pulse”.  For example, pay attention to behavior patterns (arriving right at start of shift and leaving exactly at end of shift; physically attending meeting but not paying attention or participating; volunteering; etc.) and watch what they wear and carry (are employees willingly wearing and carrying your logo and brand items?).

Finally, business leaders I know want objective information to help make tough decisions on where to prioritize time, money, and resources.  Leaders want to invest where they will make the biggest returns. An effectively designed and executed engagement strategy, survey, and follow-up process can help do just that.
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    Brian Gareau is a Speaker, Author and Consultant.

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