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Are Your Organization’s Recognition Efforts a Trick or Treat?

10/31/2018

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Think back to previous Halloween evenings. Your neighborhood is filled with princesses, witches, ghosts, and superheroes going door-to-door collecting ‘treats’. Very quickly there’s information ‘on the street’ that there are full-sized candy bars at the Smiths’ house; homemade cookies at the Andersons’ house; oranges at the Holmes’ home; and pencils at the Jones’. Many kids start prioritizing which houses they will go to depending on the ‘treat’ they will or will not get. All the homes had good intentions, but some fell way short of meeting the trick-or-treaters’ expectations. The same holds true for many organization’s recognition efforts. 
        
Here’s a short, Halloween-themed assessment on real life recognition efforts I have seen in my nearly 20 years of consulting. For each scenario, determine if it was a ‘trick or treat’ specifically in regard to effective recognition practices:

1. Water popsicles were given out during shift to show appreciation for all the extra effort despite unusually high temperatures and humidity in the shop. BUT, the first day a number of employees passed. The second day EVERYONE participated because both sugar and sugar-free popsicles were made available.
Trick or Treat? 

Remember - in effective recognition, one size does not fit all.

2. Employees were thrilled with the special, free barbeque lunch served by management. There were lots of favorable comments after about the pork, sauce selections, baked beans, coleslaw, and cornbread BUT employees struggled to answer a basic question – Why are we celebrating?

Trick or Treat?

Remember – be specific as to what you are recognizing otherwise it may not be repeated.

3. A supervisor gave each project team member a colorful recognition certificate for completing the special project on time and under budget. One of the eight team members looked disappointed. The supervisor found out that he/she misspelled the employee’s names on their certificate.

Trick or Treat? 

Remember - little things mean a lot in showing appreciation!

4. A supervisor purchased ‘blank’ thank you cards and wrote personalized notes to each employee when they wanted to reinforce a specific employee behavior or result.

Trick or Treat? 

Remember – most people value personalized recognition and appreciation significantly more than generic thanks.

5. Customer feedback on an exception service recovery effort was received. The supervisor delayed communicating the feedback and recognizing the employee for two weeks – until their next scheduled staff meeting.

Trick or Treat? 

Remember – timeliness increases the perceived value of recognition.

Effective recognition is one of the key processes organizations can use to strengthen, reinforce, or increase the probability of a specific action, behavior, or result occurring. Recognition shows appreciation and thanks through non-financial means – unlike rewards which are financially based. When employees feel they have made sacrifices, put in extra effort, solved problems, and delivered results but nobody says anything, it can be perceived that ‘it just doesn’t matter.’  And, when employees feel it doesn’t matter, many will stop doing it or doing it consistently well.   

Would more effective recognition lift the ‘spirits’ in your organization?  
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